Subsidiary integration and flow
While the Lettuce Entertain You website is great and mobile friendly, and there is a basic and more-or-less functional app, none LEYE's restaurants have the same mobile potency as their parent company. Ba Ba Reeba, as discussed in The Good section, has very good deals available through SMS, yet their website doesn't even have a mobile compatible website. This is true for a lot of the subsidiaries, they embrace one mobile innovation or another, but none of them embrace the entire mobile movement like the parent company LEYE.